The Project

Originally designed to be dedicated to number 4 of the Green and Gold, elements of the Brett Favre and Green Bay Packers tribute were transformed to blend well with the store's new multi-sport memorabilia focus. A small retail space, the design utilized the entire floor-to-ceiling height and carefully incorporated some unique display cases to maximize merchandizing opportunities. Additional creative use of sports-based materials such as gym locker displays, faux brick, and artificial-turf flooring give the space a feeling of nostalgia that meets modern day.